Opening sequence of two contrasting Soap Operas Essay Example for Free

Opening sequence of two contrasting Soap Operas Essay The opening sequence of a British soap The opening sequence of East Enders seems to be slightly monotonous, the colours are made up of greys and blues. Straight away the title of the soap opera rolls onto the screen and a strong drumbeat takes a hold of the viewers attention. The drum sounds like a sudden heartbeat (the sort a person gets when they are taken aback by a certain situation) it seems that this is the effect they want the viewer you to have by the end of the programme. The image of a map of London with the River Thames running through it remains still but the camera continues to zoom out in a rotating motion showing a small community within a large urban community. The Soundtrack has no vocals but is a memorable theme tune. Its one of which will attract the viewers attention and will send them straight to their seats to get ready for the episodes up-coming dilemmas. The opening sequence lasts a total of twenty-four seconds. The opening sequence of an Australian soap In the opening sequence of the soap opera Home and Away it is apparent that the atmosphere appears to be much brighter and more contented, sounds of seagulls (usually found on beaches) and crashing waves can be heard. This instantly hooks the viewer into the surreal get away imitation of a perfect world. The colours are vivid and exotic, and the dark blue background can be easily associated with the ocean. The camera then pivots around and then flashbacks from the previous episodes appear to let the viewer get an understanding of what the content of the present episode will contain. Small images of individual characters become visible with affirmative, joyful expressions on their faces, a majority of the cast appear to be in their youth. This will attract a younger audience. Another thing that will exert a pull on a younger audience is the soundtrack it is memorable and idealistic. The soundtrack has featured vocals from a male and female individual and includes the soap title. Through watching and studying two different soap operas it appears to me that in the Australian soap opera the producers tend to incorporate positive messages in their shows and focuses on the lives of teenagers in the small fictional town of Summer Bay, where-as the in the British soap tends to focus on day-to-day dilemmas that can occur to the average Londoner. Nevertheless the Australian audience may have a larger appeal to a younger audience because of its surreal appearance and there seem to be younger characters. East Enders seems to be more of a family soap opera because of the different events appeal to a range of age groups. Soap Operas GCSE Coursework Assignment Television is becoming an increasingly important part of society. We have more televisions in our homes, and on those televisions there are more soap operas for the viewing public for example, East Enders, Coronation Street, Emmerdale, Neighbours, Home and Away, Brookside and Hollyoaks. Soap operas have become a modern day phenomenon. Individuals undoubtedly get a lot of pleasure from them, and although the soap opera is viewed as entertainment. The industry have cunningly organised a viewing schedule so that a certain type of soap appeals to a particular target group. For example in Television guides there are a variation of different showing times. Neighbours is shown once at 1:45 am and a second time at 5:35pm, this suggests that this soaps target group are 11-16 year olds returning from school prepared to watch their favourite soap. Where-as Eastenders is shown just the one time at 7:30pm this suggests that their target are of all ages especially families, because families will presumably be together at this point of the evening. Television companies have developed soaps into a competitive atmosphere because there is a constant battle over viewers. The more ratings the soap has the more successful it becomes. Soap Operas were originally presented on radio in the United States after the Second World War. Formerly soaps were only aimed at one gender, women. During World War II, women had taken the jobs of men in the military service, however when men had returned to civilian life women returned to a domestic role. Unlike today, soaps werent shown as television dramas for long periods of time (1 hour 1/2 hour shows), they were short radio drama serials, which dealt with ordinary life. Soap companies eager to establish themselves in the new post-war prosperity sponsored these short drama serials. This is how the evolution of soaps transferred into the growing medium of television. Soap operas have developed ideas, which have proved successful in the cinema technique that makes the viewer determined to watch the next episode. Melodramatic scenes are predominantly evident in the extended episodes of soaps such as, emotional and sentimental stories essentially about love. Music also plays a great role in soap opera episodes. Music in Soap operas is usually used to intensify the sense of emotion. Soap operas today have proved to be very successful. Soaps such as Hollyoakes, Eastenders and Coronation Street are just three out of a list of many popular soap operas. It seems that soap operas will still be around within many years to come, with the new, over exaggerated and extreme story lines that have our society glued to our seats watching whichever soap opera appeals to us the most.

Anorexia Nervosa Essay -- essays research papers

Anorexia nervosa is a life threatening eating disorder defined by a refusal to maintain fifteen percent of a normal body weight through self-starvation (NAMI 1). Ninety-five percent of anorexics are women between the ages of twelve and eighteen, however, â€Å"†¦in the past twenty years, this disorder has become a growing threat to high school and college students†(Maloney and Kranz 60). Anorexia produces a multitude of symptoms, and if not treated, anorexia can lead to permanent physical damage or death. Anorexic behavior is complex because it is all about the need for control. Someone suffering from anorexia has a distorted body image of himself or herself. He/she believes to be overweight, even though twenty percent of the time he/she is not (Yancey 59). The image of being overweight causes a low self-esteem. Symptoms of low self-esteem are loneliness, inadequacy in talents, a lack of trust in people and themselves, insecurity, identification with a specific peer group, and sadness. The media displays the ideal human body as thin and beautiful. Anorexic’s lives are full of confusion and lack of control. To the anorexic, to be thin is to be in control. The state of control to the anorexic is the ideal life without confusion and difficulties. In most cases, the anorexic is intelligent; popular among his/her peers, athletic, talented, and viewed as a role model to most people he/she comes in contact with. In reality, the issues in daily living are too difficult for the anorexic resulting in a lack of control in his/her life. The anorexic’s answer to a confusing life is to starve the body. The behavioral symptoms of the anorexia are counting calories, eating little food, baking treats for everyone and giving them away in hope of controlling not only the anorexic’s intake of his/her food, but also others. â€Å"Playing† with food at meal times is common behavior of the anorexic. When the meal is complete, the anorexic has disguised food intake by pushing the food around on the plate and hiding food in napkins. To dress in layers to hide the distinct weight loss and to avoid social activities where eating is involved are common behavioral symptoms. Behavioral symptoms of the anorexic can go unnoticed by most people. These symptoms are very secretive and oblivious to outsiders because the behavior is not out of the ordinary. Although the behavioral symptoms of the anore... ...cising, reading, and establishing new friendships are encouraged when the anorexic’s mood rises to an unhealthy level. Voluntary self-starvation, anorexia nervosa, is physically and psychologically dangerous. Loss of the body fat from the severe weight loss can impair the body by putting stress on the bones from lack of calcium. Dehydration can be deadly because the body needs the correct water balance, and without this proper balance, the kidneys can shut down. Malnutrition can lead to brain damage. Amenorrhea can cause infertility and put stress on tiny bones making them prone to breakage. Amenorrhea can also produce an interference of the reproductive hormone that protects the body against heart failure and osteoporosis. Severe depression in anorexics occurs from hopelessness and shame and can lead to suicide. Even though the behavioral, nutritional, cognitive, interpersonal, and psychotherapy treatment for anorexia is a long-term process, it is crucial to the anorexic person to receive treatment, or the physical consequences and psychological consequences can lead to permanent damage and sometime s death. Notable research on the treatment of the anorexic continues worldwide.

Evaluation of a business code of ethics Essay

Ethical behavior from employees is the foundation for a successful business. Trevino and Nelson define ethical behavior as being, â€Å"consistent with the principles, norms, and standards of business practice that have been agreed upon by society (2007, p. 16, para. 1). A code of ethics is an example of the way a company would have employees act; an instruction manual for ethical behavior. Simply possessing a code of ethics does not guarantee ethical behavior from employees. Therefore, a code of ethics must outline consequences for violations. Employers must enforce the code as well. A code of ethics ensures that, if followed, employees will work diligently with integrity and expertise, safeguard confidential information, and do so in a professional manner. Implementing and maintaining a code of conduct and ethics creates stakeholder confidence in a multinational financial services company. MetLife is one of the largest financial services companies in the world as well as the number one life insurance company in the United States; providing services worldwide in the following areas: investments, financial planning, banking, and insurance. MetLife was formed as a mutual insurance company in 1864 in the wake of the American Civil War. The company would insure Civil War veterans against disabilities because of wartime injuries and sickness. After a rough start in the first four years and several reorganizations, the company started to focus primarily on the life insurance industry; a move that would establish MetLife as one of the largest companies in the United States. Over the span of 143 years MetLife grew significantly through acquisitions and continuing to provide superior service and support to clients. Most recently MetLife acquired American Life Insurance Company (ALICO), and provides people financial services, life insurance, health insurance, and investments, in the following counties: Australia, China, India, Japan, Korea, and Pakistan. This acquisition has given MetLife a dominant spot in the global financial services market making MetLife the largest insurance company in the world. With more than 50,000 employees worldwide, management  accentuates an ethical corporate culture with a compliance department that goes above any state or federal regulations with strict compliance monitoring. Management also creates a positive working environment free of harassment in any form and develops employees with goals of creating professional relationships that last a lifetime as well as achieving high levels of sales and pay. In addition to MetLife’s code of ethics all officers, managers, and employees are must follow and obey all applicable states and federal laws, company policies, and industry regulations where they hold a license to avoid any perception of impropriety. MetLife’s Chief Executive Officer Robert Henrickson states, â€Å"For 140 years, MetLife has helped individuals and institutions build and protect their most valuable assets† (MetLife, 2005, p. 2). In accordance with this reputation, MetLife has a code of ethics in place to support these efforts with the core values integrity and honesty as the foundation of the ethical culture within the company. These core values are vital to the company achieving the MetLife vision; to build financial freedom for everyone. The code of ethics at MetLife is a voluntary code of conduct that emphasizes a duty-based ethical system. The foundation for the code is broad and encompasses the following corporate values: integrity, expertise, suitability, full disclosure, fair competition, service, brand, confidentiality, professionalism, and reputation. However, a code of ethics does not guarantee ethical behavior. Managers enforce the code of ethics with employees as well as administer legal or disciplinary action that results from a deviation from the code of ethics. In the financial services industry deviations from compliance may result in a producer and manager getting in serious trouble. Trouble can be anything from fines to arbitration hearings and loss of licenses and registration. Therefore, many employees genuinely try to make a living and build a successful career following the code of ethics. This is a result of the organizational culture at MetLife. Employees and managers must make minimum sales number each year and failing to hit target numbers results in termination. Any major deviation from MetLife’s code of ethics that results a fine or legal action against the company will have the same end. There is a strong acceptance and adherence to the code of ethics. For example during quarterly compliance meetings employees get refresher training on important state and federal tax laws that change often. The effect this has on the organization is a positive one. However, there are exceptions to this as some employees and competitor’s employees just have bad personal ethics and draw negative attention to the industry for bad business practices. A recent example is the Ponzi scheme committed by Bernard Madoff. In one of the worst periods of economic uncertainty Madoff defrauded thousands of investors out of billions of dollars and at the same time planted the seeds of consumer mistrust against individuals working in the financial services industry. Management expects employees to â€Å"do the right thing† for clients. The primary focus for employees is to achieve MetLife’s vision through fair sales practices, excellent customer service, and making suitable recommendations to clients. Employees must adhere to strict corporate compliance monitoring that goes above state and federal regulations. For example an independent insurance agent, non-MetLife, must complete 16 hours of state mandated continuing education classes each year whereas a MetLife agent must comply with state regulations as well as MetLife’s annual continuing education courses. MetLife’s courses are intentionally more in-depth than the material that the state courses cover and emphasize ethics in all business practices. MetLife is proud of the reputation the company has established in the financial services industry and expects employees to operate their personal business with â€Å"the highest standards of conduct in all business endeavors† (MetLife, 2010, p. 7). Managers also follow the same code of conduct and  ethics. And can be held accountable for employee violation of the code of ethics. Management must adhere to strict company guidelines and complete many more continuing education classes that cover a variety of topics; some that employees take as well as many others that focus on corporate compliance regulations. State and federal laws to abide by so MetLife has its own regulations that cover all states and goes beyond any individual state’s laws or regulations. Each employee, manager or producer must complete an annual compliance review and demonstrate an understanding of the concepts and practices covered by the code of ethics. Corporate ethics and compliance managers hold quarterly and annual compliance meetings with all employees to discuss industry incidents and violations that cost other companies and producer’s money, court proceedings, and careers. In the code of ethics there is little space for change to make monitoring employees easier or any individual employee more compliant. In the financial services industry state and federal laws change or are undergo tweaks a little each year. To that end MetLife releases a code of ethics each year that outlines any new practices or changes in the way employees are to do business, always keeping standards consistent with MetLife’s vision. In short, a code of ethics is a necessary tool for management in an organization such as MetLife. All directors, managers, and employees are expected to read the code of ethics and refer to it when making critical decisions. The company keeps employees up to date with compliance meetings and maintains a high standard of compliance monitoring and reviews. However, ethical behavior is not guaranteed simply because these systems are in place or available for review. Managers set the example for employees and set the standard for the employees they supervise. Under the duty-based system in place employees are expected to do the right thing for clients. The company hires from within only the best employees into management positions. This ethical system keeps organization simple while maintaining a strong compliance keeps financial transactions ethical and in line with  MetLife’s vision; to build financial freedom for everyone. References Metropolitan Life Insurance Co. (2009). Keeping Our Promises. Retrieved February 6, 2011 from www.metlife.com/assets/investments/products/annuities/CLVA6037-3.pdf Metropolitan Life Insurance Co. (2010). Representative Compliance Manual. How We Do Business. Retrieved February 5, 2011 from https://imetlife.metlife.com/wps/myportal/rpp/content? contentId=8ac6c697baa72210VgnVCM1000000ae818acRCRD Trevià ±o, L. K., & Nelson, K. A. (2007). Managing business ethics: Straight talk about how to do it right (4th ed.). Hoboken, NJ: Wiley.

Internal Network Security - 1463 Words

Introduction The development of technology has brought Internet to become the mass communication media between people or companies. Through Internet, people can communicate with other people in various places. Companies can get many advantages by using Internet network to support their business. Therefore, companies are trying as hard as they can, and give high effort in protecting their network from attack and make sure that they have the best network security. Most people think that the threat of security attack is only come from outside the company. In fact, the attack from inside the company network is more harmful with high frequency to be happened. As written by Cryptek (2001), which based the argument from some articles, that†¦show more content†¦Though security policy seems less important than other techniques described above, in fact it is very important because by develop a security policy, we know exactly what is the company’ expectation of proper computer and network use and also to define procedures to prevent and respond to security incidents. This security policy is important, because in the process of developing the policy we need to do some process that will lead us to strengthen our network security. Basically there are some simple steps plan propose in the Nuts and Bolts of network security 101 (anonymous, 2002) : perform an audit with Risk Assessment; Establish and implement a Security Policy, define company security objectives and scope, define company security services and procedures; and establish guidelines for security incident handling. All the techniques and tools described above can be used to ensure that our corporate network is secure from threats, even the internal attacks. Conclusion Attacks to corporate network are not only come from outside, but also inside the company itself. Company must be able to protect their selves and ensure the secure corporate network by developing strength Internet security systems. Good network security systems that also capable to handle threats from inside, we can increase the performance of our corporate networks that can support the whole company business process, andShow MoreRelatedInternal Network Security1451 Words   |  6 Pagespeople in various places. Companies can get many advantages by using Internet network to support their business. Therefore, companies are trying as hard as they can, and give high effort in protecting their network from attack and make sure that they have the best network security. 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